Student Action

The real truth about what you drink at school and on campus...

“The name of the game is to create a Coke or Pepsi drinker in the 6-to-24-age group. If the pop kings can create brand loyalty at that stage of life, chances are they will have nurtured a new crop of lifetime consumers of their products. For both Pepsi and Coke, the place to start is in schools, colleges and university campuses. Their strategy: an ingenious marketing tool called the ‘exclusive beverage agreement’”

Students across Canada and the US are increasingly challenging the presence of the cola kings Coke and Pepsi at their schools and campuses for a variety of reasons, such as corporate misconduct and the commercialization of public space.
This webpage is designed to support these campaigns and foster activism in schools and on campuses that exposes bottled water for what it truly is; a trend based on consumer manipulation, environmental degradation and the expansion of corporate control of a precious, life-sustaining common resource.

This webpage provides a space to connect student grassroots activism, sharing of campaign tools and experiences, and coalition-building amongst student campaigns. It is part of Polaris Institute’s ‘Inside the Bottle’ project – an awareness to action campaign focused on saving our water systems.