“Choosing tap water over bottled water is more than just a daily choice. It’s about stopping the privatization of public resources and ensuring all people can exercise their right to water.”
Learn about the bottled water industry
& make a difference
In the past 20 years, the bottled water industry established a niche for its product to such an extent that approximately one third of Canadians drink bottled water as their primary source of drinking water.
Initially, Canadians saw the bottling and reselling of water for profit as a money ploy, since people had easy access to clean water from their taps at no extra charge. However, the bottled water industry had determination, financial backing and carefully planned marketing schemes to scare Canadians into believing that tap water was bad for your health, untrendy, not refreshing and inaccessible. The bottled water industry targets youth, mothers, the elderly, athletes, and the general public, eventually misleading and seducing people to opt for bottled water over tap water.
Public water systems are bottled water’s biggest competitors. The expanding bottled water market erodes people’s confidence in their public water systems, paving the way for higher prices and corporate control of our water resources.
Throughout our website you will find information on how the bottled water industry has infiltrated our communities, who the main bottled water proponents are and how you can join the movement!
The Story of Bottled Water breaks down and explains the bottled water marketing manipulation.
> You have to know the game to change it!
Get the corporate profiles of the Bottled Water Giants
> Get the tools to change the game!
The following “spoof” stickers can be used to point to the false imagery that various bottled water companies use
